How much does an average social media agency earn?

The level of income you can expect to earn depends largely on your level of experience, your background, and the ability to sell yourself to potential customers. If an agency operates on a percentage pricing model, you can expect to pay between 10 and 15% of your total monthly ad spend for the service. Successiory is a social media consulting company that targets small and medium-sized businesses that have the capital to at least invest in preparing for internal social media management and helps them start thinking honestly about what they need to outsource later. Unlike other forms of internet marketing, social media should focus on providing valuable content to your target audience that leads them to recommend your site to others.

In this case, I would recommend going the DIY path: Unless this social media marketer is a total rock star, you're unlikely to see ROI. Social media management services typically include developing and managing your company's social media marketing and advertising strategy across one to five social networks. As you can see, there is a lot to consider when calculating your company's social media marketing budget. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive.

If you've ever found yourself spending more time than you planned on Facebook, Twitter or Instagram, you know that social media is “always on”. But when people have a wrong goal in mind and are willing to spend money on irrelevant metrics, social media marketing software companies will of course increase their prices ????. The truth is that many are not informed about the value of building a relevant and sustainable social media community, or that these are the real cost of providing this service. Once I explained to them that managing social networks to really protect and develop their brand is a professional service, they were surprised.

As many of you know, these social media marketing services are for most SMEs (small or medium-sized businesses). You can get by without professional graphics with a free service like Canva, but quality over quantity is always better on social media.